Public Relations

The Association implements a planned public relations programme for each year but also addresses simultaneously, current issues facing the industry and consumers, as and when these arise. The public relations and communications strategies of the Association focus on raising the knowledge and understanding of the general public on insurance matters.

In the year 2006, the Association continued to educate the man-on-the-street via the media on general insurance products through educational feature articles and articles written in easy-toread FAQs format. This exercise of providing relevant information on insurance matters strengthens the Association's role as a resource center for insurance-related topics. To ensure accurate reporting on insurance matters, media education workshops for invited representatives from the media are also organized to provide information on current insurance issues, products and services.

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