PUBLIC RELATIONS

Insurance Day, 2007
PIAM organized a road safety campaign targeted at primary school children to commemorate Insurance Day 2007.

The emphasis of this two-month campaign was in teaching school children to be "good citizens on the road" through a series of creative comic strips and a poster campaign. The comic strips and posters featured a mascot known as "Wira Jalan Raya (Wira J)" which was specially designed by well-known cartoonist Reggie Lee to attract the attention of children and to reinforce the important message of adhering to simple road safety rules.

This campaign had two components; the first was a poster campaign with the distribution of posters to schools promoting the importance of wearing helmets, bike safety and the correct road crossing procedures assisted by the Road Safety Department. The second component was a four-part comic strip by Reggie Lee, which was published in the educational pullout of two major newspapers. The comic strips contained the same messages in a more attractive manner for children. To roll out the second component of the comic strips, the Association organized a colouring contest to promote the road safety messages to the young. Fifty children aged below 9 years old participated in this colouring contest organised in conjunction with the New Straits Times. The campaign complemented the Government’s initiatives to promote good road safety habits amongst the young.

	Wira J Road Safety Campaign Poster

Media Education Workshop on Insurance for SMEs
The Association organized an education workshop for members of the media on 29 August 2007 in Kuala Lumpur. This year's workshop focused on sharing with the media representatives the importance of insurance to small and medium-sized businesses and how these business owners can protect their exposures and ensure business continuity through the products and services provided by insurance companies. The objective of these workshops is to educate the media to enable them to report accurately and help convey the positive aspects of insurance to the general public.

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