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PUBLIC RELATIONS
Insurance Day, 2008
PIAM in conjunction with members of the general insurance industry
organizes events to promote insurance awareness amongst members of
the public and as part of its corporate social responsibility (CSR)
program. Such events are usually organized in celebration of
Insurance Day on 27th July each year.
The 2008 Insurance Day event was jointly organized by the insurance
and takaful industries in conjunction with the Insurance and
Takaful Walk 2008 which was participated by over 1,500 insurance
employees and members of the public. The joint event included a
community health project to create awareness on living healthily
and to demonstrate to the public that they can improve their own
health by adopting a healthy lifestyle.
Insurance Day 2008 - The Guest of Honour, Y. Bhg. Dato'
Muhammad Ibrahim, BNM Assistant Governor taking a health check.
The activities under this community project included free health
screening tests, free Body Mass Index (BMI) checks and a blood
donation drive. Qualified dieticians were also present for
consultation. This event also served as a platform for members of the
industry and the public to interact; to get to know each other and to
build closer rapport whilst enjoying a competitive outdoor sporting
activity.
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